Marketing Automation Promises...Undelivered

What are the most unbelievable marketing automation promises you've heard? 

Follow the discussion in the Linked In Group:  Marketing Automation Experts

At the end of the month, I'll post a wrap-up that, who knows... might serve us all as a useful ( if not tongue-in-cheek ) guide on what to look out for in the evaluation / buying process.

Pass this along to anyone you know who has purchased or is thinking of purchasing marketing automation software. -- Should be a lively discussion !

To get things rolling, here are some we've heard:

1.   "We'll double your sales -- guaranteed."
2.   "Your team will be fully trained in 1 hour"
3.   "Integration with the CRM is like the flick of a switch"
4.   "It's so easy a caveman can do it"
5.   "Just set it... and forget it"
6.   "Sales will love it"
7.   "You won't need professional services"
8.   "We're the 800lb gorilla in the space.. you can't go wrong"
9.   "All of our customer service reps are marketing automation experts"
10. "You'll cut your admin / reporting time in half"

Comments

[Barbra Gago]

Wow, are these real? It's crazy if people are really referring to their products in this way. Looks like a bunch of Gobbledygook to me.

"It's so easy a caveman can do it"– this is kinda offensive in fact. Who ever said cavemen were that incapable?

And "Just set it & Forget it" is always going to be a recipe for disaster. Everything that's healthy needs tending, and that includes your leads!